About Us
This is how our heart beats
We want a more respectful and loving world, and we firmly believe that children are the key to achieving it.
At Tool-be, we guide and support those responsible for caring for children, focusing on strengthening bonds and the harmonious development of body, mind, and spirit.
We provide tools and support to families to make the home the best place to grow.
We want children with self-esteem, resilience, creativity, happiness, health, and autonomy, and for that, it is essential to have active families that promote meaningful learning moments from the beginning, preparing them for schooling and guiding them toward a future full of possibilities.
We believe in loving and respectful environments and in building lasting connections while helping them to be and develop freely.
proud to work
under a business model that operates as a force for good.
Better companies for the world!
A little bit of our history
Tool-be was born in Brazil, in the city of São Paulo, in 2013.
We are a group of moms and dads who, upon becoming parents, understood the enormous responsibility that this decision entails, but we were concerned that we did not have the knowledge, tools, and much less the experience to fulfill our role in the best way possible.
We love sharing Meaningful Learning Moments with our children, playing, singing, and being present in their daily lives.
This is how we decided to create a program, alongside the best experts, to support all parents and caregivers in this wonderful task of being the first and best educators of our children.
We chose to complement years of academic research, validation, and hundreds of hours of consulting with our team of experts from various countries with 100% real-world fieldwork. That’s why we opened the first "Tool-be HAUS" Experience Center in the city of Medellín, Colombia, in 2015, where we have supported hundreds of families for over 5 years, gaining insights into the needs, conflicts, fears, and aspirations of parents, grandparents, and adult caregivers who were part of the process and helped enrich all the content of the Tool-be System, which is the foundation of our proposal
